Marketing Manager: Role, Skills, How to Become

Priyanshi Shah November 2, 2020January 16, 2023 0 Comments

Marketing is a term that is widely used in the world of business and we all know that the heart of every successful business lies in marketing. Just look around you from billboards to advertisements to online promotions and events every company is trying to engage with you making sure you remember and recall their brand. And the one team that is behind all this buzz is marketing.

Marketing Manager:

A marketing manager controls all the communication between a company and its consumers. They manage internal teams in order to craft promotional messages and they work to publish media across multiple channels. Marketing managers work with many different forms of media from traditional newspapers and billboards to digital advertising and social platforms. Depending on the budget availability and the skills of the team, you may choose to outsource certain elements of the marketing process or decide to do these jobs in-house. The key responsibilities of the marketing manager vary according to the business.

Role of Marketing Manager:

For most businesses, there are several different organizational approaches to marketing. The marketing manager’s duty may lie with a single member of the team, or it could be a group responsibility. The great thing about a small team is the ability to quickly instill a marketing-led ethos which can become the operational soul of your business. Larger companies may require more work.

The role of marketing manager is varied such as sketching estimates and budgets for marketing campaigns, collaborating with advertising agencies, working with internal teams in order to craft promotional messages, reviewing advertising material such as print, TV, commercial, online advertisements, and allocating media budgets. Typically marketing managers have distinct personalities and are often enterprising individuals who is ambitious in their goals, assertive in their plans, highly energetic and optimistic in nature, and most of all creative and expressive about their ideas. They are responsible for establishing and maintaining a brand’s image and for ensuring it complies with the company’s vision and values.

Developing Guidelines:

The marketing role can be diverse or focused but now we’ll elaborate further on some key aspects which should be at the heart of the job. Marketing managers need to have a good knowledge of the consumer. This means building up an accurate picture using the resources that are available. It is important to take personal opinions out of as many decisions are possible-you probably don’t think in the same way as a typical customer. Information can be gathered from questionnaires, focus groups, the internet, interviews, buying habits, and many more sources. It’s important that the information is examined in a scientific way using proper statistical methods.

Skills of Marketing Manager:

A marketing manager is creative, insightful, and has a positive approach to its products. They will have impeccable communication skills and strong organizational skills. A dynamic manager will show exceptional leadership and project management skills along with analytical and problem-solving skills and also be the one who is proactive, reliable, responsible, and accurate with excellent attention to detail. Gone are the days when traditional marketing was the norm. In the world of online business, marketing managers needs to have that technical knowledge of how to communicate with the online audience. Today’s marketing managers are in fact upgrading their skills in digital marketing for better customer interaction.

Also Read: Market Research: Explanation, Importance, Types, Methods

Employability rate of Marketing Manager:

According to recent research, the marketing manager job market is expected to grow by 10.1% between 2016 to 2026. Employment options for marketing managers are particularly diverse. They work in any and all industries that sell products, services, or ideas. Healthcare, hospitability, technology, entertainment, food and beverages and apparel are just a few of a wide variety of industries that use the services of a marketing manager.

How to Become a Marketing Manager?

To become a Marketing manager, you need to have a bachelor’s degree preferably in marketing, advertising, business administration, or have enough relevant experience. It is always advised to have certifications a master’s degree or an MBA to enhance your employability. Hiring managers for big corporates like Britannia, Zipcar, Amazon, etc often seek MBA graduates as they’re equipped to handle large corporates and management, leadership, business strategies, finance, product development, and corporate communications. So, if you believe that you have what it takes to become a marketing manager and have the passion to pursue a career in this dynamic field then make sure you have a relevant degree preferably an MBA.

Customer Relationship Management (CRM):

Customer relationship management is the process of communicating with customers throughout the various stage of the purchasing process, and this includes people who have already bought from you. It is significantly easier to hold on to an existing customer than it is to find new ones, but doing this requires all elements of the marketing mix to be run well.