Author: Sohini Mazumder

What is Revenue model? Revenue model helps the organization or an institute to give proper and articulate ways and methods

FSSAI is an abbreviated form of the Food Safety and Standards Authority of India. FSSAI is an autonomous body set

B2B, which in simple words means Business to Business. When business transactions occur between 2 business organizations then this is

Everything You Should Know About Marketing Environment: Explanation, Definition, Types, Importance What is Marketing Environment?  Marketing environment is the combination

This guide will consist of what is Product Mix, Definition, Why it is Important, Strategies and Dimensions of Product Mix

In this guide, We will look at what is Memorandum of Association, Definition, Why It is needed, Steps to Alter

Complete guide on what is Competitive Strategy, Definition, How Should a Company Develop it, Types of Competitive Strategy, Importance, and

Integrated Marketing Communication: When a business organisation introduces a product or service, their first step is to communicate it to

Sounds peculiar “Ps in marketing”. Well, it is not that inexplicable as it might sound, instead, it is a very

In my previous guide named “Equity Shares”, I had introduced the topic of Shares. We have come to know that