Author: Sohini Mazumder

A strategical planning and a managerial function, through which any organization can create a better flow of human resource. It

Complete Step-Wise Guide to Create Marketing Plan. What is Marketing Plan: Marketing Plan can be defined as a detailed strategy

Brand essence explains and describes the respective brand in short. It has the ability to summarise the entire organization and

NGO and NPO (Non-Government Organization and Non-Profit Organization): Explanation in Details with Examples What is Non-Government Organization? NGO stands for

When we consider the business scenario, in reality, it includes heavy transactions. At times, these transactions are also done on

Market Research is a very important step that business should take, before introducing any new product or service in the

This guide is all about SWOT: Explanation, How to do SWOT Analysis, Why it is important, and Examples of SWOT

In this guide, we’ll be looking at what is TAM SAM SOM, why it is important, how to calculate it,

Currently, MNC’s or multinational Co-operation are considered as the paragon of what Globalization is. MNC are those companies which operate

The term Guerilla Marketing has been inspired by Guerilla Warfare. In Guerilla warfare small groups of combatants fought against the