Author: Priyanshi Shah

A company is an artificial law coming into existence by law, with companies’ goals. A company is an artificial, invisible,

Franchising: Franchising is a business model whereby a brand the franchisor would expand its footprint of a proven concept to

Marketing is a term that is widely used in the world of business and we all know that the heart

The corporate identity of a business defines how customers relate with and think about the brand. It is the overall

The term ‘Consumerism’ came into existence in early 1960. Consumerism is a social force designed to protect consumer interest in

Repositioning is about perception adjustment. Repositioning focuses on changing what customers associate with the brand. Unless you are creating an

SOAR analysis is a tactical forethought structure with an approach that focuses on power and seeks to understand the whole

Positioning is the perception in the minds of the targeted market. It is the aggregate perception of the consumers and

The effect that marketing policies and strategies have on the economy and society as a whole. Specifically, Macro Marketing refers

Profit Maximization and Wealth Maximization: Definition, Explanation and Advantages and Disadvantages (merits and demerits). The management of finance means financial